FreshDirect: for the New Yorker who wants to cook, there’s an alternative to local stores

FreshDirect is an online grocer that brings produce, dairy and meat from local growers directly to the consumer.

  • FreshDirect is by far the biggest online grocer in the New York area, controlling about 54 percent of the market.
  • Online grocery sales are predicted to capture 20% of total grocery retail by 2025 to reach $100 billion in consumer sales, according to study by the Food Marketing Institute conducted by Nielsen.
  • Currently, the online grocery market share is estimated to be between 2-4%.

Read more here from the WSJ.

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