FreshDirect is an online grocer that brings produce, dairy and meat from local growers directly to the consumer.
- FreshDirect is by far the biggest online grocer in the New York area, controlling about 54 percent of the market.
- Online grocery sales are predicted to capture 20% of total grocery retail by 2025 to reach $100 billion in consumer sales, according to study by the Food Marketing Institute conducted by Nielsen.
- Currently, the online grocery market share is estimated to be between 2-4%.
Read more here from the WSJ.