Macy’s targets loyal customers

Retail is struggling, with big stores closing their doors at record rates. But investors find hope in one recent, important stat from Macy’s:

  • 9% of Macy’s customers account for 46% of its annual sales.

Macy’s took notice.

  • Macy’s plans to treat those 9 percent-ers better, and will offer more focused products that come with perks like free tailoring, gift wrapping, and more.

 

Back to the News Made Simple article here.

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