Stitch Fix: data may be the solution to your fashion problem

Stitch Fix is an online retailer that uses data to bring personalized style to its customers.

  • A “Fix” is a box of five items–clothing and accessories–chosen specifically for you. You keep what you want; send the others back. You pay $20 for the personal style service, and that $20 is credited to your purchase.
  • Each customer fills out an extensive questionnaire, and then, after receiving their “Fix,” each customer is asked to give feedback. Data points include waist, inseam, material, color, weight, pattern. Likes and dislikes. Upcoming trends. They keep collecting information until the computer “learns” the best fit. Then, a human–a stylist–oversees the choices.
  • Stitch Fix sold $730 million worth of clothing in 2016 and $977 million worth in 2017.
  • They currently have more than 2 million active clients.

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