The science of conformity

Science tells us: “they” can make you do it.

Ever notice that some people agree with the group even though they know the group is wrong? Well, there’s a reason: when we DISAGREE with the group, regions of the brain (the amygdala and the insular cortex) that are linked to anxiety are stimulated.

Standing apart from the group makes us anxious. Verifiably, chemically, neurologically anxious.

Click here to read the WSJ article.


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